Windsorland Homes Ltd. is a local home builder, specializing in exclusive, executive style, luxury homes. They've been reasonably successful with just a Facebook page, but were looking for to attract more clientele. They found it difficult to compete without having a website which brought them to Bloomtools Windsor.
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Windsorland Homes Case Study
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CHALLENGE
- No Website
- Highly competitive market
- Superior quality products and service result in a higher price range than competitors
- Difficulty standing out and capturing their fair share of the market without a suitable web presence.
ACTION TAKEN
- Created a unique, custom designed website to project the level of professionalism they demonstrate in the build of their homes
- Added a blogging tool to provide their client base with news, updates and thoughts; which will be tied to their Facebook page to push automatic social media updates to their followers
- Easy to use website interface allowing Windsorland the ability to update the website as houses are sold, new lots acquired, and as new builds are started or completed.
- Added photo gallery to effectively demonstrate the quality of their design and finishes
- Integrated an animated header to feature special designs and homes to engage visitors and promote Windsorland's work on the home page.
RESULT
- By the end of June, shortly after the launch of the new website, the homes that were scheduled to be built for the following year were all sold.
- Additional lots have been acquired and staff added to meet this boost in demand.
- Positive feedback for the website was received right away.
- Website boosted their image and properly displayed their capabilities.
- Recently a web site redesign was launched further enhancing the beautiful work that they do, packaged in a sleek, modern looking website - check it out!
indsorland Homes Ltd. knew that they needed to add a website to their marketing plan. And thanks to their new Bloomtools Windsor online web solution, they've experienced more success than anticipated and are now in demand more than ever before.