Windsorland Homes Case Study

CHALLENGE

ACTION TAKEN

• Highly competitive market
• Superior quality products and service result in a higher price range than competitors
• Difficulty standing out and capturing their fair share of the market without a suitable web presence.   

• Created a unique, custom designed website to project the level of professionalism they demonstrate in the build of their homes
• Added a blogging tool to provide their client base with news, updates and thoughts; which will be tied to their Facebook page to push automatic social media updates to their followers
• Easy to use website interface allowing Windsorland the ability to update the website as houses are sold, new lots acquired, and as new builds are started or completed.
• Added photo gallery to effectively demonstrate the quality of their design and finishes
• Integrated an animated header to feature special designs and homes to engage visitors and promote Windsorland's work on the home page.

RESULT

• By the end of June, shortly after the launch of the new website, the homes that were scheduled to be built for the following year were all sold.
• Additional lots have been acquired and staff added to meet this boost in demand.
• Positive feedback for the website was received right away.
• Website boosted their image and properly displayed their capabilities.
• Recently a web site redesign was launched further enhancing the beautiful work that they do, packaged in a sleek, modern looking website - check it out!